Coaching for All: It’s Not Just for the C-Suite Anymore
Results are linked to the language we use which is born out of the questions we ask (Tony Robbins)
We are making cvhoices about the behaviors that we'll bring into the world every minute. The choices we make have a direct impact on the conversations we have, the relationships that we form and the quality of our lives in general (Louise Evans - The Five Chairs)
William Arruda / Forbes Contributer / 12/2/14
Once reserved for the most senior executives, coaching is becoming more pervasive throughout the organization. Because companies continue to do more with less, they need every employee engaged and are relying on coaches to help develop talent to drive results. As coaches become integral to corporate leadership development, the expectations for return on investment will remain high. That’s why more and more companies will establish mandatory standards for the coaches they hire. The International Coach Federation (ICF) has seen membership soar as companies seek to engage credentialed coaches with proof of performance. According to Magdalena Mook, the Executive Director and CEO of the ICF, “Membership has been growing consistently over the past several years and currently ICF is home to over 23,000 trained coaches. The number of coaches pursuing their professional credential has doubled in the last two years to over 15,000 active credential holders and the interest keeps growing, with close to 250 new applications every month.”
Another trend related to coaches is the integration of coaching skills into leadership development programs. Companies are training their talent to adopt coaching skills to use in leading their teams. The executive coaching trend dates back to the 1970s, but the true manifestation of this movement will be explosive in 2015 and beyond. Embrace coaching now – in yourself and in your team members – to advance your brand.